Consistent Content – Do it Right or Don’t Do it at All
Too often, I will meet with clients who know they need to do something with their website, but they don’t really know where to begin. They also know they need to have a blog or add social media to...
View ArticleMaking Heads or Tails Out of Keyword Focused Writing
Keyword focused writing is essential if you want your website recognized. But just as important is the editorial value of the article or blog itself. Creating valuable content on your website is always...
View ArticleLink Building for Lead Creation: Fight Your Way Through Web Spam
Why is link building like the upcoming election? The more links you have to authority, high-quality sources in your content, the more likely your chances of being the selected as the top “candidate” on...
View ArticleThere’s Still Time for a Year-End Email … Or a Year-Starter Email
Haven’t sent out a year-end email message yet to your customers or supporters? There’s still time, and you also have time to make it effective. Consider a year-start email if getting a creative...
View ArticleYou Created a Blog Post, Now What?
You were moved with an inspiring idea to share with your readers, so you created a blog post. Now what? Start sending out your blog post. Here are a few reminder tips for sending out your blog post,...
View ArticleSearch Engine Rank: Succeed in a Very Crowded Pool
If search engine rank were like swimmers in a pool, there’d be no water left because it would all be displaced by the sheer volume of people trying to splash around. If your organization is striving to...
View ArticleTake Keyword Branding Ideas to the Next Level
If you’ve ever been criticized for wearing something that’s not in fashion then you know how quickly consumer preferences can change. Keeping abreast of the latest marketing developments is no...
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